1904
ZRC®, founded in 1904 by Edmond Zuccolo and Joseph Rochet, has constantly innovated by imagining bracelets and straps and then dive watches. In 1909, when it was established in Geneva, it was issued with No.52 when the Geneva Trade and Companies Register was created.
The firm, specializing in chains for GUSSET (or pocket) watches, created the first-ever “claw” bracelets enabling GUSSET watches to be worn on the wrist.